It feels safe to assume that an app like social media, but a
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Yes, YouTube sits comfortably at the top, but that doesn’t mean the rest of the <a re scrambling for whatever screen time is left. TikTok is staying steady, still holding the attention of 37% of adults (same as last year), which proves that short form swipe-til-your-thumb-hurts content is here to stay. <a s worth noting that users aren't just mindlessly scrolling or looking to replace doomscrolling; it seems they're pretty actively looking for places where they can talk to each other. Communication apps, whether they're for general messaging or more community-focused hubs, are carving out huge chunks of the market as well. Reddit is down 1% from last year, but still netting a 25% adoption rate, likely fueled by users trying to find real human advice instead of whatever an AI is telling them.Â
Alternatively, WhatsApp is up a percent, reaching 33%, as more people ditch basic texting for group chat apps that offer more features and work cross-platform. Even though some apps are only seeing single-digit growth, it’s still growth and despite fierce competition for eyeball time across the tech landscape, YouTube’s star-like pull continues to outshine them all. Perhaps it’s all the fancy premium features you can use.
