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How Lush quit platform knowingly causing harm to teen mental health.The exit from big tech
It has been five years and Lush hasn’t been back to those platforms — neither in terms of posting nor in paid advertising, Julia Hamfelt, head of marketing for Lush North America, told Digiday. Instead, marketing dollars are earmarked for things like Lush’s mobile app, brand collaborations, content creator and in-person events. She did not provide exact spend figures.
“We don’t engage in any paid advertising on community of creators and influencers, but our philosophy really is to invest in people over platforms.”
To modern media planners and direct-to-consumer marketers, leaving
Anthropic’s ad bill is soaring
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.
